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Ties That Don’t Suck

I’ve been finding the topic of “branding” interesting as of late. It seems to be coming up more and more. I think that in this new age of technology, everyone having a website and or a blog, you need to find a way to set yourself apart. A way that makes people take notice of who you are and of your business.

I love it when I see a business deliver when it comes to their brand. Everything feeling cohesive and I especially love it if they pay attention to the details. It’s not just the business card that says who you are, or your product. If you happen to have an actual product that you have to ship to a client, everything, and I mean everything that shows up on their doorstep is a reflection of you and your business.

We’ve been invited to a wedding this summer and the theme is Steam Punk. I wish I could say that I had been hip enough to know what this was when they invited us, but, and I hang my head just a bit here, I didn’t. I did however immediately start searching the internet to become educated. Turns out it’s a style I like and have liked for some time, I just didn’t know it had a name! It’s the blend of 19th century , often Victorian and the era where steam power was widely used with prominent elements of either science fiction or fantasy and or technological inventions that are fictitious or real technological developments like the computer, occurring at an earlier date.

O.K. did you follow me there? Well, Steampunk isn’t the reason I’m writing this post. I’m writing because I recently bought a tie for Mason off of Etsy for this Steampunk themed wedding. The company is Cyberoptix and although I think the website could use a little touch of love, their ties are awesome. When the package arrived yesterday, I couldn’t wait to get into it.

From the bag that it was shipped in, the 7 stamps they placed in the corner, the rope tied, gold tissue paper package, to the postcard that was included, they had it nailed. One of the things I love most about their packaging is that it was simple. There’s nothing fancy about it and that’s part of the point. It didn’t cost a ton of money and didn’t need to. I just love how it all works together. It’s thoughtful in its simplicity which speaks volumes.

I think it’s a great reminder that you don’t always have to spend a lot of money to be successful in communicating your brand. You just have to be thoughtful about it and execute. I threw in a few photo’s of Mason at the end sporting the tie. I just can’t get over what a little man he’s becoming. My heart just swoons. Now I need to order one for Miles!

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